12 Free SEO Tools you Must Use.
Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:
1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.
2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.
3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. It's very easy to use it.
4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.
5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO's achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.
6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
7)http://www.123promotion.co.uk/tools/robotstxtgenerator.php You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you don't want to be crawled.
All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.
8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.
9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
It will help you figure out why some of your competitors are ranking better than you.
10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor's domains.
11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.
12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.
You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.
About The Author:
Christos Varsamis is Internet & Affiliate Marketing Specialist. Get your Free Reports "Internet Marketing Myths Exposed" & "How to Generate Revenue from Your Sites"
http://www.fastprofitbiz.com/Reports/Report.html
Promote Your Website through Search Engines Part I
Promote Your Website through Search Engines Part IBy Nowshade Kabir, Rusbiz.comPromote your Web StoreAfter spending substantial time and efforts the big day camewhen you finally published your website on the Internet. You arenow ready to show your website to the world. But, with over abillion pages vying for traffic how do you make people visitingyour site?Web promotion is an on going process. There are many methods ofpromoting websites, but, the first and foremost step that youhave to take to generate traffic for your website is to submityour site to major search engines and directories. For most ofthe sites search engines are the primary source of first timevisitors.How important are the search engines? Data show that more than80% of Internet users find the sites they are looking for throughsearch engines. Over 57% of Internet users search the Interneteveryday. Up to 450 Million searches take place in a day and mostinterestingly, 55% of all Internet purchases originate at a searchengine.Before you start submitting your website to the search engines,you have to understand that you want your prospective audience tofind you when they search for a site similar to you using specifickeywords. Now, you know that when a person runs a query on a searchengine for a website, usually he looks no further then first threepages of relevant results. You have to figure out a way how to getwithin those three pages. Better even if you can get yourself withintop ten search results. Considering that a query usually deliversmillions of pages ù this is not an easy task!As the search engines want to deliver most relevant pages at thetop, they use highly sophisticated and complex algorithms to rankwebsites. But the main aspects, that they consider in order tooptimize your ranking position, are your targeted keywords,relevancy of the site contents and value of the links that arepointing to your site.KeywordsTarget the wrong keywords and either you do not get any visitoror you get the visitors that you really do not need. How can youfigure out which are the right keywords for you?If you are confused about the words that you should target to getthe best result, start your search from one of your successfulcompetitors' website. Check the source codes of the Index pageof the website. It should not be difficult for you to figure outwhat are the keywords that they are targeting. Since a broadkeyword like computer, textile etc. generates millions of searchresults, you have to try to find words as specific and assegmented as possible.For example: if you are a textile company that sells fabrics andone of the best selling items of yours is jeans fabrics let us seewhat should be your targeted keyword. A query on Google shows thatthe word "fabric" brings 5,640,000 results. Way too much for youto even try get at the top! The next search of "jeans fabric" gets148,000 results. Still a lot! If stonewashed jeans fabric is oneof the items that you sell, let us see what we get from a query onit. Just 602 results! Well, this is a number you can deal with!Now if you use a few proper optimization mechanisms, chances arethere that in no times you may get yourself on the first ten ofthis search result.If you know the broad keywords that you should target but do nothave any idea how to make it more specific, use this little toolfrom Overture to show you what queries people make relevant tothis keyword. Click here for the tool.Place keywords in right locationsFor search engines the page title is the most important part ofthe page. Make sure that you use your targeted keyword over there.For the previous example your title may look like: "Supplier ofQuality Stonewashed Jeans Fabric".Use your keywords in different forms in Meta tags and Description.Use singular and plural variations of the words. Since searchengines also look at the content of your page, try using keywordsin your headlines and do not forget to mention them in the firstparagraph of the page.But do not over do it! If the search engines feel that you areover using a word to lift your ranking, they may consider it asspamming, and block your website from their listing.Content is the kingAccording to research, the primary reason for people to be onthe Internet is information. People want information, qualityinformation, lots of it and in most of the cases for free! Thisis the reason why the search engine spiders are created to lookfor good, relevant textual contents. If you are looking for atop position on a specific search, your website must have qualityrelevant content.If yours is a website that only sells product or services, youmay ask, how can you possibly have enough content? Apart fromdetail description of the products or services that you provide,you should also emphasize on the benefits of the products. Ifyou have related to your products articles, whitepapers etc.You must post them on your site as well. It is important to postquality information related to your products or services as thisalso position your website as a knowledgeable leader in yourrespective industry and create interest among your audience torevisit the site.Try renewing information on your site on a regular interval.This, as well, will increase repeat visits from people and thesearch engine spiders.Submission to search enginesOnce you are ready to submit your site to search engines, allyou have to do is to go to the relevant search engine site,fill up the form there and submit. You can do it manually foreach search engine separately or you can use programs to do itautomatically. If you miss a search engine, you do not have toworry about it much, as the search engine spiders or "Bots",as they are also called, constantly look for new websites toindex. However, it is a good idea to submit to the major searchengines and directories regularly. You should also resubmityour website to the search engines in order to expedite theprocess of indexing after each significant change you made tothe site.About the authorNowshade Kabir is the founder, primary developer and present CEOof Rusbiz.com. He has Ph. D. degree in Information Technology.Dr. Kabir has over 12 years of experience in International Tradeand has worked as an advisor to several government projects.You can contact him at mailto:nowshade@...,http://ezine.rusbiz.com/
Promote Your Website: Part III Link Popularity
Promote Your Website: Part III Link PopularityBy Nowshade Kabir, Rusbiz.comPromote Your Website: Link PopularityWhat is link popularity?The quantity of links in different websites pointing to your sitesis called link popularity of your website. The more popular is yoursite the more links you get from other websites and vice versa.Why is it so important?Links from high traffic websites furnish you with constant streamof visitors. Other website marketing efforts i.e. email marketing,might give good influx of visitors while the campaign lasts butthe quantity diminishes once the campaign is over. Links are adifferent story! Once a link is installed, it might start bringinga steady flow of visitors all the time, depending on the websitewhere the link was placed.Link popularity is also crucial to search engine ranking of yourwebsite. Search engines, especially Google, claim that linkpopularity is one of the key factors that they consider in theirsearch algorithm while indexing a website. What would be the rankof a website in a search result depend on its link popularity in avery big way.So, how can you conduct an effective link popularity developmentcampaign and build traffic for your website?Content is the kingPrior to start a link popularity campaign, you should seriouslyquestion yourself, what would be the reason for the other sitesto post a link pointing to your website? Most high traffic sitesare quite picky about putting links, and would not do it withoutany apparent reason.If your site boasts quality content that the visitors of othersites might find valuable, chances are there that those siteswould be interested in posting a link of your site on theirrelevant web pages. High quality content that gets updatedregularly will definitely help you getting more links andsubsequently more visitors. If even you are just a web store,you can still add much sought-after content to your site, suchas, detail product information, articles related to the specificproducts, comparison tables, etc.If it is really difficult to get relevant content for your website,try getting a valuable tool that might be interesting for visitorsand incorporate it to your website. You must have noticed that freesearch engine submission forms are common on Search EngineOptimization sites. Giveaways like e-books, white papers, articlesand other freebies are also good for creating interest to a website.Submit website to various directoriesWhen your new website is up and running, first thing you should dois to submit your site to many search directories such as, Yahoo!,DMOZ etc. available on the Internet. Not only, this will help youget quality backward links to your site, this is also the fastestmethod for your site to get crawled by search engines spiders andget indexed by them.Don't underestimate the value of the many regional and industryspecific directories. Try submitting your site as many as possiblerelevant local directories. Examples of these directories aremunicipal business directory, local chamber of commerce directoryetc.If you are a seller of, for example, metal related products; getyour site enlisted in as many metal industry associated directoriesas you can manage.Get reciprocal linksSince backward links are so important, building link popularityby exchanging links with other websites should be a priority inyour online marketing effort.Which are the websites that you should consider to get backwardlinks to your website? Your objective should be û not just havingany backward link from any site, the sites that you are gettingreciprocal link has to be relevant to the content of your websiteas well. First of all, if you get a link from a website which hasnothing in common with your site, you, most probably, will notreceive any traffic from that site. The second and most importantissue is û the search engines, while calculating your website'srank in a specific keyword search result, consider, mainly, thebackward links which are relevant to your site.Search engine Google uses a unique Page rank system to determinehow relevant your website is. Your site's Page Rank depends onbackward links to your site. However, if the page from where yourwebsite gets the backward link has more outbound links thenincoming ones, the value of this link gets reduced. A link toyour site will have the biggest impact on your Page rank:- If the page itself has a good page rank.- There are very few outbound links from the page.To check out your site's Page rank, download the Google Toolbarfrom http://toolbar.google.com/ and install. After that, go toyour website. On the tool bar, you will see the rank of yourindex page in a scale of 0 to 10. The rating is considered goodif it is five or more.Make sure, while exchanging links you select the websites thathave page rank no less than yours.How to find the websites that you should swap links with?The easiest way is to check out the backward links to thewebsite of your most prominent Internet based competitor orindustry leader of your field. Other option is to run a searchbased on the most relevant keywords to your website and checkout backward links to the first ten websites.In the search box of Google, Altavista and AllTheWeb type link:and then the URL of the site to view all the sites that havebackward links to this site. Visit these sites to find the best oneto exchange links and then contact them with a nice email.I will also suggest you to check out the number of visitors thesite receives before offering a link swap. The tool that willhelp you figuring out the quantity of traffic a site gets, youcan download from http://download.alexa.com/ by clicking on thebutton "Free Tool Bar". This is also a very good tool to analyzeweb traffic. The tool also shows which other similar sites peopletend to visit alongside with the site that you are viewing now.If a site gets significantly less visitors than yours, what is thepoint of having a link form that site?While looking for websites to swap links, don't forget about yourpartners, suppliers and buyers. These sites are capable of bringingmajor traffic and are indeed relevant to your site's subject matter!Your link popularity campaign should also include the followingmethods. However, mind it, these techniques require tedious workfrom your side.Issue Press ReleasesPress releases are a good way of exposing your website to mass andincrease your link popularity. Whenever you are coming up with a newproduct or service, overhauling your website, adding new elements toyour site or conducting a seminar, etc. you should issue a pressrelease. It is also a very cost effective method of gettingpublicityfor your site. To broadcast your press release you can use one ofthefree media release sites: http://www.prweb.comWrite ArticlesIf you are dedicated to popularize your website, you must havesubstantial knowledge of the subject related to your website. Whynot, write articles on your subjects of expertise and circulate themon the Internet and post on your website? Apart from this will addgood content to your website, if other websites and newsletterspublish your articles, you will get free publicity and increase yourlink popularity.Build an Affiliate ProgramIf you sell a product or service through your website, you shouldseriously consider developing an affiliate program for your site.An affiliate program is when a visitor from your affiliate is sitecomes to your site using the link that you provided to the affiliateand buy something; the affiliate will get a commission from you. Theaffiliate program can expand your business substantially. Since youraffiliates require posting your links on their sites, this increasesyour link popularity as well.Participate in Discussion Groups and ForumsThis is also a great way of increasing your link popularity. Thereare literally thousands of discussion groups and forums on everyconceivable subject on the Internet. You should actively participatein some of them, those which are most relevant to your area ofexpertise. The signature along with your website address that youpost there while asking a question or answering to a question alsoboosts your link popularity.Link Exchange ProgramsYou can also participate one of the link swap programs available onthe Internet. Unfortunately, most of the automated link exchangeoffers that you receive through them are random and irrelevant toyour site.But, however, I would suggest you to give them a try, as chances arethere that you still might receive some good offers. You can alsoactively search for sites to swap links in their directories.Development of link popularity is an on going process. You have towork on this constantly. But, the outcome that you might achievefromyour endeavor also could be significant.About the authorNowshade Kabir is the founder, primary developer and present CEOof Rusbiz.com. He has Ph. D. degree in Information Technology.Dr. Kabir has over 12 years of experience in International Tradeand has worked as an advisor to several government projects.You can contact him at mailto:nowshade@...,http://ezine.rusbiz.com, http://www.rusbiz.com
